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YRGLM completes absorption of wholly owned unit Atara, effective Oct. 1

Thu, Oct 01, 2026 15:30 JST YRGLM Inc. (3690.T) Marketing technology 中文

YRGLM Inc. (3690) said its absorption-type merger of wholly owned subsidiary Atara took effect on Oct. 1, 2026, with no shares, cash or other consideration allotted.

Effective dateOct. 1, 2026
Merger considerationNone (no shares or cash allotted)
Merger agreement signedAug. 5, 2026
Atara capital¥47 million

YRGLM acquired all shares of Atara on July 1, 2026, making it a wholly owned subsidiary. Its board approved the merger and the two companies signed a basic agreement on July 10, followed by a merger agreement on Aug. 5. YRGLM is the surviving company and Atara has been dissolved.

The company said that, to realize group synergies with Atara to the fullest and fastest extent, it judged it necessary to go beyond cooperation as group companies and fully integrate the two firms' organizations, systems and personnel to speed up decision-making. It said the merger sets up a structure to provide services end to end, from "providing tools" to "hands-on support for data utilization and operations."

The deal is a simplified merger for YRGLM under Article 796, Paragraph 2 of Japan's Companies Act and a short-form merger for Atara under Article 784, Paragraph 1, so neither company sought shareholder approval of the merger agreement. Because Atara was wholly owned, no shares or other consideration were allotted.

ItemYRGLM (surviving)Atara (absorbed)
LocationKita-ku, OsakaShinjuku-ku, Tokyo
Capital¥318 million¥47 million
Shares issued6,372,4154,710
EstablishedJune 4, 2001Sept. 10, 2009
Fiscal year-endSept. 30Dec. 31

Atara's businesses were marketing consulting and data management. YRGLM operates marketing AI, commerce AI and system solutions businesses.

YRGLM's trade name, location, representative, business lines, capital and fiscal year-end are unchanged. The company said the impact on its consolidated results will be minor.


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